Google Analytics & Facebook Pixel Event

You can easily set up Google Analytics and Facebook pixel event tracking without any coding. You need measurement ID of Google Analytics property and Facebook business page pixel ID and catalogue ID.

Both Google and Facebook have settings for events like pageview, view content, add to cart, initiate the checkout, and purchase. You can enable and disable individual events.

The code will automatically inserted into the product page, cart, and checkout page, order success page. These events will trigger according to customer behaviour.

Verify the integration

✔ Use Facebook Pixel Helper (Chrome and Firefox Extension) to test Facebook event tracking or visit business.facebook.com go to your business page, setting > pixel tracking > test the integration. ✔ Check Google Analytics Real-Time Reports to confirm event tracking is working.

Supported Events:

• ✔ Page View – Track whenever a user visits any page.
• ✔ Product View – product page visits - log product ID and name.
• ✔ View Content – Logs when a user views a product page.
• ✔ Add to Cart – Detects when a user adds a product to their cart.
• ✔ Initiate Checkout – Captures when users begin the checkout process.
• ✔ Purchase – Records completed transactions and revenue data.

This module brings real-time information about ecommerce website performance in terms of sales, customer behaviour, ads performance, purchase journey of customers, etc. It provides everything the store owner needs for data-driven growth and takes action.

Along with these deep insights, the marketing strategies can be improvised, ecommerce website navigation can be optimized, product page structure, sales can be increased, etc. This opencart extension will surely improve all business decisions with data analytics behind it.

• ✔ Track customer behaviour – Which products are being viewed, added to the cart and purchased.
• ✔ Identify high-performing pages – Optimize pages that drive the most traffic and conversion.
• ✔ Checkout trends analysis – Identify drop-off points in the sales funnel and enhance the checkout process.
• ✔ Ad effectiveness monitoring – Measure Google Ads & Facebook Ads success with accurate event tracking.
• ✔ Abandoned cart details.

This OpenCart extension integrates Google Analytics (GA4) and Facebook Pixel tracking into your website, helping you track sales, refine your ad campaigns, and improve and scale your marketing efforts.

It helps the store owner to spend the marketing money wisely.

Diversifying marketing channels while tracking which works better and what needs optimisation can ultimately increase marketing campaigns' ROI.

• ✔ Improved Targeting of the Ads – Target visitors using retargeting pixels from Facebook Pixel and Google Analytics.
• ✔ Optimized Spend on Advertisements: Identify which sales are generated more by which campaign to reduce wasteful ad spend.
• ✔ Custom Audience Segmentation: Increase the targeting to a high extent by creating specific ads based on user behaviour- cart abandoners, repeat visitors, and engaging users.
• ✔ Multichannel tracking: Track organic traffic, Google Ads, and Facebook Ads, and measure what works best for you.

• ✔ Improve your Google & Facebook ad targeting with accurate data.
• ✔ Works with GA4, Universal Analytics, and Meta (Facebook) Pixel.
• ✔ Supports server-side tracking for accurate data collection.
• ✔ Track sales funnels, customer journeys, and user behaviour patterns.
• ✔ Identify high-performing products and marketing campaigns.
• ✔ Retargeting with custom audience segmentation is easy.
• ✔ Reduce ad spend waste with event-based tracking and optimization.
• ✔ Enhance ROI by retargeting customers who abandoned carts.

If you want to customize your theme, develop a new module, or need support for this extension, please raise a ticket. One of our team members will contact you as soon as possible.